SELECTED WORK · 01

Ovenly.

Brand identity, packaging architecture, and spatial graphics for an artisan sourdough bakery in Bandung.

Client Ovenly Bakery

Industry Artisan Bakery

Programs Identity, Packaging, Space

Identity Architect Aria Muhammad

Ovenly Sovereign Monogram in Sovereign Navy

“At the heart of Ovenly is a simple principle: quiet discipline elevates daily craft. In a category saturated with rustic nostalgia, the brand world is anchored in Japanese and Scandinavian minimalism, bringing architectural clarity and domestic warmth to every loaf.”

Ovenly Minimalist White Kraft Shopping Bag Studio Still-Life

Ovenly Multigrain Cranberries Signature Packaging on Pale Oak

Ovenly Authentic Storefront Architecture · Jl. Surapati No. 59, Bandung

Ovenly Clear Stand-Up Pouches for Dark Choco & Cranberry Mini Buns with Custom Die-Cut Stickers

Ovenly Wrapped Artisan Sourdough Loaves with Dual Sticker System on Natural Bakery Counter

Ovenly Daily Story · Freshly Baked List Title Card

Ovenly Daily Story · Multigrain w/ Cranberries 60k

Ovenly Daily Story · Dark Choco & Cream Cheese 25k

Ovenly Daily Story · Cinnamon & Cream Cheese 25k

Ovenly Storing & Reheat Guide Card Front

Ovenly Character Mark 01 in Sovereign Navy

Ovenly Character Mark 02 in Sovereign Navy

Ovenly Gestural Mark 03 in Sovereign Navy

Ovenly Gestural Mark 04 in Sovereign Navy

Ovenly Character Mark 05 in Sovereign Navy

Ovenly Character Mark 06 in Sovereign Navy

Ovenly Character Mark 07 in Sovereign Navy

Ovenly Character Mark 08 in Sovereign Navy

Ovenly Character Mark 09 in Sovereign Navy

Ovenly Character Mark 10 in Sovereign Navy

Ovenly Character Mark 11 in Sovereign Navy

Ovenly Sovereign Keystone Monogram in Sovereign Navy

Next Case Study 02 · ARCHERYBEAUTY →

A Sanctuary of Quiet Craft

Brand identity, packaging architecture, and spatial graphics for an artisan sourdough bakery in Bandung.

Client Ovenly Bakery

Industry Artisan Bakery

Programs Identity, Packaging, Space

Design Direction Aria Muhammad Studio

Ink Specification #191747 Sovereign Navy / #1B3E84

Founded in Bandung, Ovenly specializes in hybrid sourdough loaves and cream filled buns. In a culinary landscape dominated by cluttered farmhouse nostalgia and rustic tropes, the bakery sought a distinctive identity anchored in quiet discipline and architectural clarity.

Aria Muhammad Studio developed a comprehensive visual system inspired by Japanese and Scandinavian minimalism. The canon centers on an interlocking ov monogram and a suite of 11 expressive character augments, paired with raw limewash textures, unbleached kraft substrates, and deep Prussian navy inks.

The system spans every physical and digital touchpoints, from storefront architectural signage and window decals to greaseproof packaging, retail pouches, and daily social announcements.